Posted on 3rd February 2025
by Jacqui Vear
Brilliant! Branded promotional products, corporate gifts, and giveaways provide valuable touchpoints for your organisation, helping you engage with the right people in the right way. Whether you’re rewarding loyal customers, building relationships with new contacts, or boosting team morale, everyone benefits from thoughtful, practical items that help your contacts to live and work more sustainably.
With this mission, it goes without saying that we’re sharing our top trends for 2025 against the backdrop of items that have a lower carbon footprint, whilst maximising brand impact with your contacts, through items that are thoughtful giveaways.
Based on insights from trade shows, meetings with manufacturing partners, and consumer trends, we’ve identified five standout themes for corporate gifts in 2025. The goal? To enhance engagement and make your branded gifts more meaningful and sustainable.
Regeneration is all about longevity – products that can be refilled, recharged, or reused to extend their life cycle. This applies to tech gifts like wireless speakers and power banks, but also to more budget-friendly items:
For years, brands have printed website addresses on promotional products. More recently, QR codes have made engagement quicker. Now, Near Field Communication (NFC) chips are taking connectivity to the next level.
NFC technology allows users to interact with embedded chips simply by bringing their device close to the product. The embedded URL remains active throughout the product’s lifespan, providing a long-term marketing tool.
We’re not talking about oversized logos! As our design agency oodle will tell you, effective branding is about subtlety, aesthetics, and alignment with your brand identity. Larger surface areas allow for immersive, eye-catching designs:
Understanding your audience’s lifestyle makes corporate gifting more impactful. Offering choice ensures a stronger connection with recipients. For example, instead of a single drinkware option, consider including a new variation on a reusable cup:
With promotional products increasingly used for employee care and welcome packs, wellness-focused gifts are growing in popularity. New ideas to consider include aromatherapy balms, scented candles or mini travel kits; all ready to reflect your branding.
There you have it – five key themes driving corporate gifting in 2025, with a focus on sustainability and meaningful engagement. Explore our headline range for more inspiration, and when you’re ready, get in touch. We’d love to hear about your project and recommend tailored, on-trend solutions with quotes, samples, creative input, and wrap-around project management support.