Posted on 22nd January 2025
by Sarah Lawrence
Graphic design trends are like tides – constantly shifting, shaping new horizons, yet always influenced by what came before. Here at oodle we’re ready to ride the waves of 2025.
Exciting times lie ahead as our industry continues to blur the lines between technology, sustainability, and personal expression. We’re seeing a powerful shift towards blending the old with the new, prioritising sustainability, and harnessing technology to elevate creativity.
Here are our top five design trends for 2025 that we expect to reflect in the work we create for our clients:
Biophilic design isn’t just shaping architecture and interiors – it’s making its mark on graphic design too. In 2025, we’ll see more natural elements integrated into digital and print materials. Expect imagery, illustrative styles, colour palettes, and print specifications to embrace lush greenery, botanical patterns, earthy textures, and organic shapes that evoke a sense of calm and a connection to nature.
This trend goes beyond visuals to create sensory experiences. For instance, using uncoated paper stock, tactile print finishes, or sustainable corporate gifts made from renewable materials like cork and wood. Even small choices, like rounded corners on business cards, can subtly reflect biophilic design principles.
Sustainability remains a top priority, but in 2025, it’s moving beyond creating low-impact products. It’s becoming a core design value. Circular aesthetics – an approach inspired by the circular economy – emphasises sustainability, longevity, and regeneration. This means using visuals that reflect ideas of reuse and recycling, such as circular patterns and eco-centric iconography.
Authenticity is crucial. For print media, we’ll highlight environmental messaging, showcasing how materials have been responsibly sourced and how products can be disposed of at the end of their life. It’s about embedding sustainability into both the message and the medium.
As technology evolves, graphic design is becoming smarter and more interactive. In 2025, artificial intelligence (AI) will play an even greater role, enabling designs that adapt and evolve based on user interactions. Think personalised brand experiences, dynamic visuals, and intelligent designs seamlessly integrated across multiple platforms.
After years of minimalism reigning supreme, maximalism is making a bold comeback in 2025. Expect layouts bursting with intense contrasts, layers of texture, and playful, unexpected combinations. This trend celebrates bold self-expression, from experimental typography and vibrant colour palettes to highly detailed illustrations.
Maximalism is about breaking free from the constraints of simplicity while staying true to your brand. Think of it as turning up the volume on your brand guidelines – dynamic and attention-grabbing, but still aligned with your identity.
The UK’s rich design heritage is taking centre stage in 2025, as designers revisit traditional British motifs such as tartan, florals and retro typography, then reimagine them with modern digital tools. The result? Designs that feel timeless yet fresh, nostalgic yet innovative.
This trend is all about taking the familiar and making it relevant for today’s audiences. Whether it’s incorporating traditional patterns into cutting-edge layouts or reinterpreting classic fonts, it’s a fusion of heritage and modernity that creates enduring appeal.
Have we sparked your imagination? Whether you’re drawn to nature-inspired visuals, innovative tech-driven designs, or blending old-school charm with contemporary flair, oodle is here to help. Let’s make 2025 a year of bold, thoughtful, and engaging creative work.
Our team of oodlers is ready to bring your next brief to life. Shall we get started?
