Posted on 3rd April 2020
by Jacqui Vear
Email marketing services are now essential to many businesses as it is a cost effective, visual way to communicate with your clients. Therefore, it is important that the emails you are sending stand out with great design, maintaining brand consistency and attracting more client conversations.
Our creative team are experts using email design platforms like Mailchimp and Campaign Monitor. We are experienced in creating email marketing campaigns that grab your client’s attention with creative imagery, content and animated gifs. So that you know which messages are most effective we track the performance of your campaigns and provide you with key information such as opens, most clicks and top subscribers.
There are many benefits to having professional, designed email campaigns and we recommend considering the following during the creative process.
Strong subject line 
It’s important to make this short and catchy, relating to the content. Make sure not to put text in ALLCAPS as it can be seen as spam by the email servers
Building brands & strengthen client relationships
Email campaigns that complement a brand will not only help strengthen your messaging but also help build relationships with clients who are engaging with your brand on a regular basis. This can help with word of mouth referrals and improving awareness about your services.
Increase website traffic 
Email marketing services often help increase traffic to your website. This could also help improve your Google ranking. If you’re linking the email campaign to a blog post or landing page, then make sure the email and webpage look similar and contain the relevant content to keep the user focused.
Generate calls and replies
Timing is everything. With a well timed email campaign and offer that is enticing, this could lead to lots of calls, email enquiries and sales. You can even send the email campaigns to a segmented audience, allowing you to focus on your ideal clients.
Animated elements or infographics 
To keep clients engaged, it’s a good idea to keep the email designs varied. This could mean having animated elements such as animated text, graphics or images. Or consider using infographics to turn text into visual delights.
Is your businesses email marketing looking dated, uninspiring or even non existent? Then get in touch with us and our designers can help put your emails back on track, improving your returns and saving you time to focus on what you’re best at.
