Posted on 18th March 2025
by James Walker
We are delighted to announce that oodle has been officially accredited to the Good Business Charter, GBC for short.
This prestigious accreditation confirms that our operations are not only built on ethical and responsible practices, but also aligned with 10 key business components that are designed to drive positive change.
Here’s a closer look at how oodle integrates these components – and what this means for you. For more details on these components, visit www.goodbusinesscharter.com
1. Ethical Leadership & Governance
At oodle, strong leadership and robust governance are at the core of our culture. Our Investors in People status and ISO 9001 accreditation ensure that every decision is made transparently and responsibly, building a foundation of trust and reliability that supports each project we undertake.
2. Employee Wellbeing
Our commitment to employee wellbeing is more than just a policy – it’s a core value. With initiatives like flexible working, hybrid options, additional leave, and comprehensive benefits including private medical insurance, our team is empowered to bring their best selves to work every day. This translates into enhanced creativity, efficiency, and consistently high-quality results for every client engagement.
3. Diversity and Inclusion
We nurture a truly inclusive work environment by continuously investing in equal opportunities and targeted training programs. By valuing every perspective, we cultivate a diverse team that generates innovative ideas and creative solutions, ensuring that each project benefits from a rich array of insights.
4. Environmental Responsibility
Sustainability is embedded in our DNA. The way we work is accredited to environment standard ISO 14001 and we actively measure and manage our carbon footprint. We’re pleased to report that we’re on track for achieving Verified Carbon Neutral status in 2025. Our green initiatives, from energy-efficient upgrades to a transition to electric vehicles, help minimise environmental impact and reinforce sustainable practices in every aspect of our work.
5. Community Engagement
Our commitment to community goes beyond business operations. Through collaborations with organisations like The Printing Charity and active local engagement, we invest in the wellbeing of the communities we serve. This not only fosters a positive social impact but also strengthens our connections with partners who share these values.
6. Ethical Supply Chain Management
We uphold rigorous ethical standards across our supply chain through a comprehensive Approved Supplier process. By ensuring that every supplier adheres to our high standards, we create a network of trusted partners, enhancing the overall quality and reliability of our service delivery.
7. Transparent Communication & Accountability
Clear communication is the backbone of our operations. With regular company meetings, daily check-ins, and structured performance reviews, our team remains aligned and accountable. This openness ensures that you are always informed about project progress and that our processes consistently meet the highest standards.
8. Fair Remuneration & Benefits
We believe that a motivated team is a successful team. Our competitive compensation packages, enhanced leave options, and comprehensive benefits ensure that our staff are valued and driven to excel. This commitment is reflected in the exceptional quality and creativity that define every project we deliver.
9. Continuous Improvement & Innovation
At oodle, continuous improvement is more than a goal – it’s an ongoing journey. Our use of structured goal-setting methodologies like OKRs, regular performance reviews, and external HR expertise ensures that we stay at the forefront of innovation, adapting our services to meet evolving needs. This proactive mindset means you can always expect fresh, cutting-edge solutions tailored to your challenges.
10. Customer Engagement & Service Excellence
Our proactive approach to client feedback is a cornerstone of our service excellence. Through regular client satisfaction surveys and an evolving online presence dedicated to our service promise, we ensure that your insights directly shape our offerings. This commitment to listening and adapting guarantees that our work consistently exceeds expectations.
Our GBC accreditation is more than just a badge of honour – it’s a commitment to integrating ethical leadership, employee care, diversity, sustainability, and transparent communication into every facet of our business. At oodle, these practices not only define our internal culture but also drive the exceptional outcomes you experience when working with us.
We invite you to learn more about our values and join us on this journey towards a more responsible and sustainable future.