With spring in the air, summer shows are top of mind for the many marketing teams we support.

These events matter – they’re powerful opportunities to build your brand, reconnect with loyal customers, and launch new products or services. If you’re investing in visibility this season, we’re here to help – starting with some insights on effective promotional products.

More than a gift: creating connections

The right corporate gift can do a lot. It can spark a conversation, act as a reminder of a meaningful interaction, and even be the reason someone follows up after the show.

The briefs we’re receiving for summer 2025 are focusing on two clear priorities: visibility and practicality.

These aren’t just trends – they reflect a more intentional, responsible approach to gifting. The goal is to provide something with real, lasting use.

Think gift, not gimmick.

Know your audience

Understanding your ideal customer is key to choosing the right promotional item. If your audience is broad, offering a selection is a smart move. A variety of branded gifts not only gives attendees something useful but can also open the door to deeper conversations.

Think buy-in, not just hand-out.

A well-chosen item becomes a walking advert – a billboard carried by your customers. If others see your giveaway in action, curiosity (and footfall) follows. The ultimate compliment? Hearing, “Your brand was everywhere at that show.”

Think of your stand visitors as walking billboards for your brand.

3 key considerations when choosing promotional products

1. Budget – What’s the value of each potential interaction? How many items will you need to make the right impact?
2. Portability – Choose gifts that are useful enough to carry around, even on a warm day, when attendees are already loaded with bags and brochures.
3. Branding – Take time to plan the message your product will carry. Ask yourself:

• What lasting impression do you want to leave?
• Does your brand name clearly reflect what you do?
• Would a tagline or call-to-action enhance your message?
• Should you include a QR code for easy access to more info?
• What colours and design elements represent your brand best?

Tried and tested ideas for summer shows

We’ve helped clients create standout experiences with branded items that strike the right balance between eye-catching and practical. Here are some ideas that work:

Headwear
Caps, bucket hats, and even straw hats (like the must-have accessory we produced for a client at the 2023 Lincolnshire Show) keep your brand at eye level, literally.

Sunglasses
A practical and stylish choice. Available in a range of materials and colours, with high UV protection – a wearable that ticks all the boxes.

Water bottles
Always useful – whether it’s a spare for a gym bag, car, office or home. We especially love bottles made from Prevented Ocean Plastic, collected from coastal areas and recycled into high-quality, food-safe containers.

Bags
From lightweight drawstring backpacks to clever foldaway totes, branded bags are always in demand – especially when they add real value to the event experience.

Lip balm (SPF 15)
Dermatologically tested and available in various colours, this small but mighty gift is great for sunny show days – useful, portable and easy to brand.

Dog accessories
Perfect for pet-friendly events. Think branded leads, bandanas, and treat bags – fun and functional gifts for animal lovers.

Stickers
Low-cost but high-impact. With the right design (think characters, humour, bold shapes), stickers can attract all ages – whether used on the day or taken away for later.

Let’s Talk

Feeling inspired? We’d love to help you bring your promotional vision to life. You’ll find more curated inspiration on the Sustainable Corporate Gift pages of our website, click here. Whether you’re exploring ideas or ready to move forward, we’re here to support you with tailored suggestions, thoughtful design, and smooth project management – all with plenty of time to get things done right.

Reach out for a chat, the support’s here when you need it.