Game On with Sporting Promotional Products

Game on with branded sporting accessories

Summer 2024 certainly has a sporting theme!

Not many businesses have stadium, court, or pitch sized advertising budgets to play with! However, there’s another, more targeted, personal and accessible advertising opportunity to pursue, branded promotional products with an active theme. This is not quite sports sponsorship, yet it’s certainly a healthy campaign tactic. As the stakeholders in your brand feel fitter and more fabulous, this is the perfect backdrop for your message to be seen and remembered.

There are lots of product options that will support your contacts as they pursue their fitness goals. With an understanding of the lifestyles of your audience, we can apply your brief to products that they will repeatedly engaged with, for maximum brand impressions and attention.

Practical, durable and made to last is the name of this game. We also believe that lower impact products, that consider the environmental impact of their production and use, is an important tactic, broadening appeal, and the storytelling behind your outreach campaign.

There are a lot of options when it comes to quality, branded and sustainable items that will boost your brand profile. As you start to consider your approach, remember these who, what, where, when, how and why pointers:

Who are the key targets that you want to be engaging with your gift?
Build a picture of your ideal customer.
What information do you need to share on your promotional product?
Does your logo say it all or do you need to share more context on your offer through text or even QR codes?
Where are you going to store and use your promotional products?
Consider bulk and durability as you prepare for your items to be stored, moved and distributed.
When do you need your items to be available?
Lead time can be a factor in our recommendations, so prepare to share key dates and deadlines.
How much do you have to invest in your branded promotional products and how many items do you ideally need?
Consider the ‘customer lifetime value’ that each product could help you to leverage. Quantities can be adjusted to meet your budget, to sustain an investment in quality items.
Why are you using promotional products?
Be clear on your strategy and what good looks like.

Here are a few product ideas that we could help you pursue when we understand your project brief. They are all ready to reflect your brand and message, with design that oodle is on hand to support where that helps you.