Thinking up innovative ideas to help solve our clients’ conundrums is one of the tasks our ‘oodlers’ enjoy the most. With over 45 years’ experience between, there are not many challenges graphic designers Steve, Sarah and Andrew haven’t managed to overcome. A recent project for West Lindsey District Council is a great example of our creative problem-solving skills in action! Visitor Economy Officer Faye Pudney wanted to produce a leaflet to showcase the vast array of things to see and do in the area. Although it sounds simple enough, the district covers over 1,500 km² and boasts over 50 walking, cycling and horse-riding routes as well as over 14 nature reserves, woodlands, gardens and waterways!
Faye had seen several leaflets we’d previously produced including a 16-page’50 for 50’ leaflet highlighting 50 events to do in the Lincolnshire Wolds to celebrate the 50th anniversary of having AONB (Area of Outstanding Natural Beauty) status. Printed in the UK on FSC® certified paper, the leaflet is scaled to an A2 sheet, with a map fold to reduce it to its A5 finished size; perfect for leaflet stands and walkers’ pockets. Steve designed the ‘Hidden Gems’ leaflet, using this as a template, and included a colour-coded map for ease of use. On the reverse is a QR code, which users can scan for more information, as well as eye-catching images of the area’s top visitor attractions and stunning countryside. The turn-around time was short, with the project taking just four weeks (12 hours’ work in total) from concept to completion.
Although we’ve been working with West Lindsey District Council for some time, these are the first printed leaflets we have done since Covid, and as our headquarters are in West Lindsey, it was great to be involved in promoting our local area. And according to feedback from the client, the leaflet has certainly achieved what it set out to do in terms of raising the profile of the district.
Following the launch of the ‘Hidden Gems’ leaflet at the Lincolnshire Show Faye said: “Steve has been amazing – nothing was too much of a challenge for him and he always came back with alternatives if our initial ideas didn’t quite work.
“The leaflet turned out better than I imagined! It went down really well with the visitors at the show and we’re already seeing visits to the website as well which is what we wanted.”
As well as being handed out at the show, the leaflet is available from tourist information centres and libraries across the district. So, what are you waiting for? Grab yourself one of the 2,000 copies we printed, or email tourism.info@west-lindsey.gov.uk to request one, and start exploring the area we are delighted to call home!
Here’s more from Faye.
