The stage was set, the new brand of compost ‘SupaGrow’ offered by our client, Vital Earth Sales Ltd, was to make its debut with an exhibition design at Glee, the UK’s premier home and gift exhibition for trade buyers.
Vital Earth entered a competitive market place, needing to build credibility and contacts quickly to literally grow its business through the SupaGrow brand. The objectives of this inaugural show came down to footfall, particularly from garden centre buyers and the growing media.
Systematic designed and printed a bright and interactive exhibition design, which gave visitors to the Vital Earth exhibition stand the impression that they were looking out onto a landscaped garden. In the initial meetings our team helped the client to visualise the exhibition display stand by creating 3D images of the exhibition stand.
The exhibiton stands theme was reflected in bespoke accessories, including bean bags, which became the envy of other show exhibitors! Our team were focused on Vital Earth’s outcomes, supporting further marketing resources that were the foundation of this brand launch, including business cards, catalogues and embroidered shirts. We were a single source supplier for the resources behind what became a ‘SupaShow’!
Vital Earth recovered their investment for the exhibition marketing in the event from orders taken over the 3-day show. The team left with over 100 more leads, that have already led to great market penetration through two major garden centre chains.
